OUR STORY
Happyology celebrates the joy and optimism of childhood through beautiful clothing and accessories. Founded in England, an appreciation for traditional craftsmanship informs every creation. The highest level of attention to detail is paid to intricate hand embroidery, charming embellishments and unique prints without compromising on practicality. Wholesome and whimsical and always unique, collections are produced to premium standards in small batches ensuring meticulous attention to detail.
The story of Happyology’s founder, Jessie, is as distinctive as the brand itself. Growing up in Asia in a family immersed in the fashion industry, she developed a deep appreciation for design and aesthetics. After studying science and engineering in the UK, she realised that her true passion lay in blending the precision of the former with the creativity of art. This unique viewpoint inspired Jessie to reimagine baby and children’s clothing, fusing innovation, elegance and unparalleled quality in the form of a lifestyle brand. The idea for Happyology came in the simplest yet most profound way - while dressing her little sister. In that moment, Jessie realised how clothing could capture the magic of childhood and express a spirit of happiness and discovery. And so, Happyology - a name which blends a playful essence with science - was born.